PickleBar × Hy-Vee launch · Midwest creator program

Creator Shortlist

The creators we're proposing to seed PickleBar content ahead of the Hy-Vee launch. Every one is based in a Hy-Vee market and makes fitness, running, nutrition or active-lifestyle content — the audiences most likely to walk in and buy. Click any handle to open the profile.

17creators proposed
1.6Mcombined followers
6Hy-Vee markets covered
7 / 9women-led / men-led

Minnesota6 creators

A

Fitness programs (Nourish Move Love) · Minneapolis

Followers
500K
Engagement
pending
Audience
Women-led

Content angle: Largest MN fitness creator

B

Golfer, home chef, dog dad · Minneapolis

Followers
270K
Engagement
14.8%
Audience
Men-led

Content angle: Golf-bag snack + home-cook taste test

Gluten-free, real-food recipes · Minneapolis

Followers
104K
Engagement
0.02%
Audience
Women-led

Content angle: Ingredient-forward review; grocery-haul style

A

Fitness · Minneapolis

Followers
100K
Engagement
pending
Audience
Women-led

Content angle: Workout-fuel content

Ann & Lo — Minny Hustlers

@minnyhustlers Instagram ↗
A

Fitness duo, lifestyle · Minneapolis

Followers
100K
Engagement
5.07%
Audience
Duo

Content angle: Workout-partner snack content; fun tone

Registered dietitian for runners · Minneapolis

Followers
85K
Engagement
1.09%
Audience
Women-led

Content angle: Best-fit profile on the list: RD + runners + electrolytes

Iowa3 creators

B

Disc golf tour champion · Iowa

Followers
80K
Engagement
3.59%
Audience
Men-led

Content angle: Outdoor-sport fuel; big Iowa following

Iowa Hawkeyes wrestling & football (NIL) · Iowa City

Followers
37K
Engagement
11.5%
Audience
Men-led

Content angle: NIL deal; wrestling = weight-cut / electrolyte story

C

Food reviews (TikTok 27K; IG small) · Iowa City

Followers
2K
Engagement
pending
Audience
Men-led

Content angle: Taste-test content; TikTok-first

Nebraska3 creators

Fitness & personal development coach · Omaha

Followers
21K
Engagement
0.63%
Audience
Men-led

Content angle: Pre/post-workout fuel; electrolytes vs. sports drink comparison

Dominique Clare, CPT

@dominiquefit_ Instagram ↗
A

Strength coach, former D1 football, 'fit dad' · Omaha

Followers
20K
Engagement
3.60%
Audience
Men-led

Content angle: Male fitness/dad audience; training snack content

B

Bodybuilder (Mister USA), CEO, former law enforcement · Nebraska

Followers
11K
Engagement
3.16%
Audience
Men-led

Content angle: Male fitness micro

Kansas City metro2 creators

Bodybuilder; retired operator; MrBeast video appearances · Kansas City

Followers
88K
Engagement
7.35%
Audience
Women-led

Content angle: High-energy fitness audience; strong reach

Online fitness & nutrition coach; firefighter-paramedic · Kansas City

Followers
53K
Engagement
0.26%
Audience
Men-led

Content angle: Nutrition + first-responder credibility on electrolytes; strong fit

Missouri2 creators

A

Macro coach for busy moms · St. Louis

Followers
64K
Engagement
1.10%
Audience
Women-led

Content angle: Macros breakdown of the bar (protein/electrolytes) — natural fit

Certified nutrition coach (fat loss, consistency) · St. Louis

Followers
62K
Engagement
2.50%
Audience
Women-led

Content angle: Nutrition-coach review; also on YouTube

Wisconsin1 creator

C

Creator & amateur baseball pitcher · Milwaukee

Followers
35K
Engagement
4.90%
Audience
Men-led

Content angle: Athlete snack angle; Milwaukee area is thin for Hy-Vee — lower priority